Top 5 Beauty Retail iOS Apps in Poland Q4 2023

During the fourth quarter of 2023, the top 5 beauty retail iOS apps in Poland exhibited varied performance in terms of downloads, revenue, and weekly active users. Here’s a closer look at each app’s metrics, based on data from Sensor Tower.

Notino: profumi e cosmetici saw significant fluctuations in downloads, peaking at approximately 52K in the first week of December. Weekly active users also mirrored this trend, reaching a high of around 73K during the same period.

Douglas.pl - Perfumeria maintained a relatively steady increase in downloads, with a notable peak of about 16K in mid-December. Weekly active users followed a consistent upward trajectory, peaking at nearly 41K in the same week.

Sephora - Poprzednia wersja showed a steady increase in downloads, reaching roughly 9.9K in the second week of December. The app’s weekly active users also saw growth, peaking at around 27K during the same period.

flaconi had a more modest performance with downloads peaking at about 949 in the second week of December. Weekly active users peaked at approximately 3.4K in the same week.

OnSkin - AI Product Scanner experienced a gradual increase in downloads, culminating at around 635 in the final week of December. The app’s weekly active users showed a steady rise, peaking at about 1.5K during the same period. Revenue for OnSkin fluctuated throughout the quarter, reaching a high of $60 in the last week of December.

For more detailed insights and trends, visit Sensor Tower.